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Image of a small business owner comparing profit engineering and profit management strategies with visuals of growth charts and business tools
Entrepreneurial Growth

Profit Engineering vs Profit Management: What Smart Businesses Do Differently

ByKris Lai 27 May 202527 May 2025

Discover the difference between profit engineering and profit management—plus practical tips to maximise profit margins and grow your small business smarter.

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Employee confidently interacting with friendly AI technology, illustrating overcoming AI anxiety at work
Business Strategy

Turn AI Anxiety into Competitive Advantage: How to Future-Proof Your Workforce for the AI Revolution

ByKris Lai 18 March 202518 March 2025

Feeling AI anxiety at work? Discover practical strategies for managing anxiety about artificial intelligence, spotting anxiety attack symptoms, and building a future-proof workforce. Turn AI-nxiety into your competitive advantage today!

Read More Turn AI Anxiety into Competitive Advantage: How to Future-Proof Your Workforce for the AI RevolutionContinue

A modern business workspace with a marketing dashboard displaying customer lifetime value (CLTV) calculations, charts, and analytics, representing data-driven decision-making for long-term business growth.
Business Strategy | Financial Acumen

Unlock Profit: Calculate Customer Lifetime Value & Maximize Growth

ByKris Lai 13 March 202513 March 2025

Discover how to calculate Customer Lifetime Value (CLTV) and use data-driven insights to boost profitability. Learn the best strategies, formulas, and tools to maximize customer value and long-term business success.

Read More Unlock Profit: Calculate Customer Lifetime Value & Maximize GrowthContinue

A business strategist analysing customer persona data on a digital dashboard with charts and audience segmentation graphs.
Business Strategy

Creating a Customer Persona: A Step-by-Step Guide On How To Do It

ByKris Lai 28 February 202528 February 2025

Struggling with customer persona creation? Learn how to define your ideal audience with this step-by-step guide. Download our free worksheet to craft data-driven personas that boost your marketing success!

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Blogger working in a professional office setting, focused on email outreach and link-building strategies with charts and notes.
Business Strategy | Entrepreneurial Growth

How to Build Backlinks and Do Outreach for Your Blog

ByKris Lai 18 January 202518 January 2025

Master the art of blog outreach and link building with this guide. Learn about guest blogging, creating backlinks, and effective email templates to boost your SEO and grow your blog.

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: A micro business owner in a cosy office space with a laptop, notebooks, and CRM dashboards, symbolising innovation and entrepreneurship.
Business Strategy | Entrepreneurial Growth

Micro Businesses: Unlocking Big Potential in Small Enterprises

ByKris Lai 11 January 202511 January 2025

Discover the power of micro businesses with actionable insights on funding, marketing, and technology like CRM and accounting software. Unlock your entrepreneurial potential today!

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A cybersecurity professional in a modern office monitoring multiple screens displaying network maps and vulnerability alerts.
Business Strategy

System Vulnerabilities: Safeguarding Your Business in a Digital World

ByKris Lai 5 January 20255 January 2025

Learn the importance of vulnerability management for securing your business. Explore tools, policies, and strategies for addressing vulnerabilities effectively.

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A diverse and inclusive workplace with employees collaborating in a modern office environment.
Business Strategy

Building a Thriving Workplace Through Diversity and Inclusion

ByKris Lai 3 January 202527 January 2025

Discover the importance of diversity and inclusion in the workplace. Learn actionable strategies, real-world examples, and the benefits of fostering a diverse and inclusive environment.

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A diverse team of marketers collaborating in a vibrant office, working on social media campaigns and analysing performance data.
Business Strategy

Maximising Social Media for Business Growth: A Modern Guide

ByKris Lai 2 January 20253 January 2025

Learn how to maximise the potential of social media for business growth. Explore strategies, benefits, risks, and real-world examples to elevate your social media marketing efforts.

Read More Maximising Social Media for Business Growth: A Modern GuideContinue

Employees in a well-lit office engaging in a supportive discussion, representing mental health awareness at work.
Business Strategy

Promoting Mental Health in the Workplace: A Guide for Business Leaders

ByKris Lai 28 December 20241 January 2025

Discover practical strategies to promote mental health in the workplace. Learn how to support employees, implement effective wellness programs, and create a thriving work environment.

Read More Promoting Mental Health in the Workplace: A Guide for Business LeadersContinue

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