Idea validation

Strategy & Business Thinking
Minimum Viable Product: 5 Steps to Test Your Business Idea
ByKris Lai 28 October 202419 October 2026
Before you invest in a new product or service, find out what customers really need. This practical guide explains minimum viable products, walks you through five steps to test your idea, and includes examples, comparison tables and a checklist to help you decide whether to continue, change or stop.
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Strategy & Business Thinking
Innovation Strategy: 7 Steps to Turn Ideas Into Growth
ByKris Lai 18 October 20241 November 2026
Innovation strategy helps businesses decide which ideas to create, test, fund, launch, improve, stop, or scale. This article explains how leaders can use customer signals, idea validation, decision gates, AI-era search behaviour, and practical testing to turn useful ideas into growth without wasting time, money, or attention.
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