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Author: Kris Lai

An inspiring image of a successful entrepreneur brainstorming new ideas at a modern desk with symbols representing entrepreneurial competencies like creativity, leadership, problem-solving, and communication.
Entrepreneurial Growth

How to Develop Personal Entrepreneurial Competencies (PECs) for Success in Business

ByKris Lai 26 January 20242 February 2025

Discover the 11 key Personal Entrepreneurial Competencies (PECs) every entrepreneur needs for success. Learn how to develop resilience, leadership, problem-solving, and strategic thinking to build a thriving business!

Read More How to Develop Personal Entrepreneurial Competencies (PECs) for Success in BusinessContinue

Business Strategy

The Power of Science-Based Selling: How to Use Data and Psychology to Boost Your Sales

ByKris Lai 26 January 202430 November 2024

By adopting science-based selling businesses can differentiate themselves from competitors and deliver exceptional customer experiences, and ultimately, enabling them to achieve long-term success and sustainable growth.

Read More The Power of Science-Based Selling: How to Use Data and Psychology to Boost Your SalesContinue

A salesperson presenting an innovative concept to a group of business professionals using charts and diagrams in a modern meeting room, illustrating the essence of conceptual selling.
Business Strategy

Conceptual Selling – A Powerful Approach to Influence Buyers and Close Deals

ByKris Lai 23 January 202430 November 2024

Conceptual selling is crucial for driving revenue growth and building lasting customer relationships. . It requires a different skill set than traditional sales techniques. Learn more..

Read More Conceptual Selling – A Powerful Approach to Influence Buyers and Close DealsContinue

A salesperson sparking curiosity in a customer by showcasing a product with an element of mystery in a modern retail or office setting, representing the curiosity selling technique.
Business Strategy

The “Curiosity Selling Technique” – How to Captivate Customers and Boost Sales

ByKris Lai 21 January 202430 November 2024

Embracing curiosity as a driving force in sales can lead to increased success in closing deals and building strong customer relationships. Curiosity Selling can help create capture attention, fosters trust, and boost sales.

Read More The “Curiosity Selling Technique” – How to Captivate Customers and Boost SalesContinue

Business Strategy

The Power of Scarcity: How to Use the Scarcity Selling Technique to Boost Sales

ByKris Lai 20 January 202429 November 2024

Incorporating scarcity selling tactics into your marketing strategy can be an effective way to drive sales and increase conversions. Using it responsibly can lead to long-term success.

Read More The Power of Scarcity: How to Use the Scarcity Selling Technique to Boost SalesContinue

Entrepreneurial Growth

Mastering the Art of Adding Value: A Powerful Selling Technique

ByKris Lai 20 January 202428 November 2024

By prioritizing the delivery of real value to customers, businesses can thrive in today’s competitive market and build a solid foundation for long-term success, enabling them to stay ahead of the competition and become a leading player on the market.

Read More Mastering the Art of Adding Value: A Powerful Selling TechniqueContinue

Business Strategy

The Power of Testimonial Marketing: How to Leverage Customer Testimonials for Business Success

ByKris Lai 19 January 202427 November 2024

By effectively utilising testimonial marketing strategies, businesses can enhance their reputation, attract new customers, and ultimately drive business success.

Read More The Power of Testimonial Marketing: How to Leverage Customer Testimonials for Business SuccessContinue

Entrepreneurial Growth

Scenario Planning: How To Navigate Uncertainty and Future-Proof Your Business

ByKris Lai 18 January 202427 November 2024

Scenario planninghelps organizations identify potential risks, uncertainties, and disruptive factors that could impact their operations. By doing so, businesses can proactively develop strategies to mitigate risks and seize opportunities.

Read More Scenario Planning: How To Navigate Uncertainty and Future-Proof Your BusinessContinue

Business Strategy

Understand And Harness the Power of “Hashtag Marketing”

ByKris Lai 16 January 202427 November 2024

Harnessing the power of hashtags can give your brand a competitive edge. Learn how to use them effectively.

Read More Understand And Harness the Power of “Hashtag Marketing”Continue

Business Strategy

Guerilla Marketing: How to Use a Creative Strategy to Make a High Impact

ByKris Lai 16 January 202427 November 2024

How to use guerilla marketing strategies to achieve maximum impact with minimal resources.

Read More Guerilla Marketing: How to Use a Creative Strategy to Make a High ImpactContinue

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